In the past two years, sports betting has exploded in popularity as states legalize it and major corporations enter the market. But this tidal wave of growth hasn’t been without its challenges. State regulations are often vague, leaving sportsbooks in a tricky position, and the ambiguity has been exacerbated by the rapid development of digital technology and unforeseen circumstances. Some of the leading sportsbooks are tackling these problems by setting their own high standards, even when they aren’t required to do so.

Having a streamlined registration and verification process is essential for your sportsbook to attract new users and keep them engaged. The easiest way to do this is by implementing multi-layer verification that allows your users to upload a variety of documents from different sources. In addition, you should make sure that your registration and verification processes work seamlessly with the sportsbook’s back-office system.

It’s also important to have a well-rounded set of tools and features to encourage user engagement. This includes offering tips and advice on how to bet and a rewards system. These can help you to drive more traffic and increase your profits.

The first thing a bettor needs to do is investigate each of the sportsbooks they are interested in. This will include reading independent reviews about the sportsbook from sources they trust. They will also want to take a close look at the sportsbook’s rules and terms of service. This can be a good indicator of whether they will have a positive or negative experience with the sportsbook.